Johnnia Mitchell & staff

About Us



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Welcome and Thank You for visiting our website!

Here at Just B Beautiful, our emphasis is on healthy, beautiful hair. We will teach you how to grow healthy hair, without the use of chemicals.

Healthy Hair Care is the Essence of Your Beauty!

Located just minutes from downtown St. Petersburg, Just B Beautiful is your place for healthy, beautiful hair. A full-service salon, we offer our clients an uncluttered waiting area with free Internet access for those who never leave home without their laptop, as well as books and current magazines to read.

Clients of Just B Beautiful, enjoy a relaxing experience, where professionals cater to you.

At Just B Beautiful, you will find a team of dedicated hair care specialists whose sole desire is to make your visit an uplifting, relaxing experience.

There is something for everyone here at Just B Beautiful, your home away from home!


Our Mission

At Just B Beautiful, our emphasis is on beautiful, healthy hair.

Certified Sisterlocks™ Consultants, Licensed Cosmetologists  and Natural Hair Care Stylists strive to provide clients, community, and interested others with the knowledge, skill and ability to have beautiful, healthy hair no matter what the style.


Our Journey

Formerly known as Anako-Nappy then Johadeni Nappi, the previous owner, Joyce C. Mitchell, had a passion for natural hair and began the journey to encourage cultural awareness by embracing natural beauty. Sadly, Joyce left us in 2006, but her bold legacy of a proud and free spirit remains.

Expanding on her philosophy, in 2011, we changed our name to Just B Beautiful to reflect our new mission for healthy hair for all.

“Healthy Hair Care Is the Essence of Your Beauty!”


“I feel that the kinks, curls, or tight coils in Afro hair is beautiful and unique. No other race on this planet has hair like ours - that makes me proud.” 
― Monica Millner



If you want to learn about and how to take care of your natural hair, you have made a great choice here at Just B Beautiful. I have been doing natural hair since 1997, excelled at it in 2000, and went full speed ahead by 2009 when I stepped off my full-time operations manager job. My passion is to educate my clients about natural hair and business. I hold a current NBR license with the State of Florida with 25 years of management experience. I am an R-certified Sisterlocks™ Consultant as well as a Sisterlocks™ Certified Training Associate. I also hold a Scalp Disorder and Scalp Therapy Certificate from Decca Plus Company.

July 2018 I became a Sisterlocks Brand Ambassador, August 2018

Certified Hair Loss Practitioner

Johnnia specializes in Natural Healthy Hair Care and Locs. She is always seeking to further her education in the Natural Hair Care Arena so she can educate her clients, staff, and others in Healthy Hair Care. The end result of her philosophy is “The Health of Your Scalp and Hair comes first and the Beauty of Styles will follow."